Within the realm of packaging, there's often an allure to opt for less expensive options. But it's crucial to realize that the true value of packaging isn't in the raw material's price tag. Rather, it lies in ensuring that your products are delivered in impeccable condition.
In this post, we delve into three ways that scrimping on packaging may appear cost-effective but can negatively affect your business.
1. The Domino Effect on Customer Relations
Inadequate packaging goes beyond dents and tears: it jeopardizes client relationships. Trust is fragile. If customers consistently receive products with damaged packaging, their faith wanes. Research indicates that about 32% of consumers will stop doing business with a brand they loved after just one experience.
But here’s the catch: there’s a domino effect. Not only do affected customers harbor resentment but they're also more likely to discourage others from patronizing the brand, rather than endorsing it based on positive experiences.
Pro Tip: Look for a packaging provider with years of innovative packaging solutions and extensive testing capabilities to ensure a quality product. Do they run on-site tests such as Basis Weights Tests, ECT Stacking Strength Tests, or Compression Tests, such as Lawrence Paper Company?
2. The Cascade of Returns and Prolonged Delays
Sure, a customer will likely return a damaged product. But the repercussions extend beyond the product itself. The act of processing returns essentially demands a redo – repurchasing packaging, reallocating resources, and incurring double the initial cost for the item. Considering present-day supply-chain disruptions, sourcing replacements further aggravates the ordeal. Not to mention, attending to returns inadvertently sidetracks other pending orders.
Once a problem surfaces, it can also be a challenge to pinpoint the root cause. Was the issue with the product? The packaging material? The loading process? Or perhaps mishandling during transit? There are many possibilities, and tracking down the problem can ultimately prolong resolution, escalate customer dissatisfaction, and exacerbate backlogs.
3. Threatened Revenue and Stability
When expenditures spiral due to mishaps, coupled with dwindling revenue, it won't be long before C-Suite notices. If management is roped in, anticipate upheavals. They might strategize to counterbalance losses by slashing costs, diversifying clientele, or venturing into untapped markets.
Pro Tip: Assuage C-Suite’s concerns by choosing a supplier that provides benefits beyond packaging. Lawrence Paper Company’s dedicated expertise in packaging and transporting, combined with a focused approach to inventory management, reinforces its unwavering dedication to enhancing service quality.
Elevate Your Packaging Solutions
At Lawrence Paper Company, we're committed to staying at the forefront of industrial and retail packaging trends. With our extensive range of services – from corrugating and tinting to folding and die-cutting – we're continuously expanding to meet your needs.
Interested? Get in touch today, and let's redefine packaging together.
Meet Lawrence Paper Company
When it comes to design, packaging , and fulfillment of your valuable products, Lawrence Paper Company offers innovative, custom designs in boxes that protect and promote from the loading dock to the shopping cart.
Lawrence Paper Company quality comes in any quantity. That’s right, any and all. From a single box to millions and more, we can deliver any number of units – quickly and economically.
