Imagine purchasing a laptop, only to carry it home in a mere paper bag or wrapped in some bubble wrap. It's hardly inspiring, right? Now, visualize that same laptop nestled in a sleek, elegant box. This second scenario likely instills greater confidence in the product's quality.
For many businesses, product packaging is merely an afterthought. Yet, industry leaders such as Apple understand that packaging is as pivotal to branding and sales as the product itself.
Keep reading to learn four ways that standout product packaging can be a game-changer in a crowded marketplace.
In some markets, the product itself might not be a significant differentiator. When price adjustment isn't an option, the packaging design becomes a game-changer. Materials like cardboard can even elevate perceived product quality. A captivating color scheme, intriguing fonts, and premium materials can capture a shopper's eye, distinguishing your brand from its rivals. Go above and beyond with boxes developed by Lawrence Paper Company that convert into attractive retail displays in a matter of minutes, all without stretching the limits of a retailer’s time, space, or patience.
A product's external appearance matters, but what if the packaging fails to protect its contents? Effective packaging must shield the product from potential transport, handling, and storage damages. Consumers are likely to pass on packaging that's dented or torn, assuming the product within is compromised. Consequently, many are prepared to pay a higher price for products with resilient packaging, as it signifies greater trustworthiness.
Be aware that many box manufacturers don’t produce their own corrugated cardboard, leading to variable quality and delays. Lawrence Paper Company is proud to make our own corrugated paper with various liner and medium combinations to match your specific needs. By controlling our key input materials, we’re able to give you the highest quality box and best response time.
In today's consumer-driven world, differentiation is crucial. Novel and unique packaging materials can attract consumer attention, driving them to finalize their purchase. Moreover, aligning your packaging materials with consumer values can be beneficial. Environmentally-conscious customers often gravitate towards sustainable or minimal packaging, and many are now veering away from products using environmentally detrimental materials, like plastic.
The sustainability wave is reshaping consumer choices. Research indicates 43% percent of consumers still say environmental impact is an extremely or very important packaging characteristic when making purchasing decisions. Does your packaging provider source responsibility? Do they recycle? Conserve energy? Continually seek how to improve their practices? The path you choose for green packaging should align with your brand's vision and cater to your target audience's preferences.
At Lawrence Paper Company, we're committed to staying at the forefront of industrial and retail packaging trends. With our extensive range of services – from corrugating and tinting to folding and die-cutting – we're continuously expanding to meet your needs.
Interested? Get in touch today, and let's redefine packaging together.
Meet Lawrence Paper Company
When it comes to design, packaging , and fulfillment of your valuable products, Lawrence Paper Company offers innovative, custom designs in boxes that protect and promote from the loading dock to the shopping cart.
Lawrence Paper Company quality comes in any quantity. That’s right, any and all. From a single box to millions and more, we can deliver any number of units – quickly and economically.